Paper Info
Title
Effects of perceived online-offline integration and internet censorship on mobile government microblogging service continuance: A gratification perspective.
Abstract
The success of government social media relies on citizens' continual usage. Through the theoretical lens of the Uses & Gratifications theory, we develop a research model for mobile government microblogging services (GMS) continuance intention, in which citizens' perceived integration of online and offline social lives and internet censorship are incorporated. Based on data from 629 mobile GMS users in China, the results of the structural equation modeling analysis show that perceived online–offline integration has a significant and positive effect on the three dimensions of gratification: content gratification, social gratification, and process gratification, which jointly influence mobile GMS continuance. Citizens' perceived internet censorship negatively affects their mobile GMS continuance. These results might provide understanding about the unique aspects of government social media, especially in the context of internet censorship.
Year
DOI
Venue
2018
10.1016/j.giq.2018.07.004
Government Information Quarterly
Keywords
Field
DocType
Microblogging,Mobile government,Continuance intention,Online–offline integration,Internet censorship,Uses & gratifications
Internet privacy,Economics,Internet censorship,Continuance,Social media,Structural equation modeling,Public relations,Microblogging,Gratification,Online and offline,Government
Journal
Volume
Issue
ISSN
35
4
0740-624X
Citations 
PageRank 
References 
0
0.34
38
Authors
4
Name
Order
Citations
PageRank
Yixiao Li100.34
Shuiqing Yang228115.03
Yuangao Chen354.15
Jianrong Yao421.40