Title
The Persuasive Power of Algorithmic and Crowdsourced Advice.
Abstract
Prior research has shown that both advice generated through algorithms and advice resulting from averaging peers' input can impact users' decision-making. However, it is not clear which advice type is more closely followed and if changes in decision-making should be attributed to the source or the content of the advice. We examine the effects of algorithmic and social advice on decision-making in the context of an online retirement saving system. By varying both the advice's message and the attributed messenger, we assess what it is about the advice that people follow. We find that both types of advice have a positive effect on users' saving performance, and that users follow advice presented as coming from an algorithmic source more closely than advice presented as crowdsourced. Our results shed light on how people view and follow online advice, and on information systems' persuasive effects under conditions of uncertainty.
Year
DOI
Venue
2018
10.1080/07421222.2018.1523534
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
Keywords
Field
DocType
and phrases: online advice,algorithmic advice,crowdsourcing,decision-making,investment advice,personal finance,retirement portfolios,crowdsourced advice,online persuasion,uncertainty
Data science,Crowdsourcing,Computer science,Knowledge management
Journal
Volume
Issue
ISSN
35
4
0742-1222
Citations 
PageRank 
References 
1
0.35
21
Authors
3
Name
Order
Citations
PageRank
Junius Gunaratne1223.38
Lior Zalmanson2336.22
Oded Nov398463.88