Name
Title | ||
|---|---|---|
Big Data, Old Users, Personal Worlds: A Survey of Challenges and Resistance to Big Data Analytics in the EU |
Abstract | ||
|---|---|---|
Organizations make extensive use of Big Data to classify and profile users, in order to effectively personalize their online messages. Big Data is also increasingly relied on as a photograph of society, creating expectations of an increasingly more accurate predictive science. Yet, there are systemic challenges in using Big Data as a comprehensive source of information, and there is also public resistance. We analyze Eurobarometer survey data from April 2016 to identify actual socio-demographical limitations of online traces, charting public awareness and attitudes towards the use of online information for content personalization across the European Union. |
Year | DOI | Venue |
|---|---|---|
2017 | 10.1109/CSCS.2017.31 | 2017 21st International Conference on Control Systems and Computer Science (CSCS) |
Keywords | Field | DocType |
Big Data,ageism,digital divide,online personalization | Data science,Survey data collection,Public awareness,Digital divide,Computer science,Big data,Eurobarometer,The Internet,Personalization,European union | Conference |
ISBN | Citations | PageRank |
978-1-5386-1840-0 | 0 | 0.34 |
References | Authors | |
2 | 3 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Stefania Matei | 1 | 4 | 3.69 |
| Cosima Rughinis | 2 | 4 | 5.52 |
| Razvan Rughinis | 3 | 25 | 13.70 |