Title
Interactive Narratives Affecting Social Change.
Abstract
Abstract. Interactive narratives offer interesting opportunities for the study of the impact of media on behavior. A growing amount of research on games advocating social change, including those focusing on interactive narratives, has highlighted their potential for attitudinal and behavioral impact. In this study, we examine the relationship between interactivity and prosocial behavior, as well as potential underlying processes. A yoked study design with 634 participants compared an interactive with a noninteractive narrative. Structural equation modeling revealed no significant differences in prosocial behavior between the interactive and noninteractive condition. However, support for the importance of appreciation for and engagement with a narrative on subsequent prosocial behavior was observed. In summary, while results shed light on processes underlying the relationship between both noninteractive and interactive narratives and prosocial behavior, they also highlight interactivity as a multifaceted c...
Year
Venue
Field
2017
J. Media Psychology
Social psychology,Interactivity,Prosocial behavior,Structural equation modeling,Psychology,Narrative,Interactive narrative,Social change,Multimedia
DocType
Volume
Issue
Journal
29
1
Citations 
PageRank 
References 
5
0.51
0
Authors
6
Name
Order
Citations
PageRank
Sharon T. Steinemann1233.99
Glena Helen Iten251.52
Klaus Opwis364644.83
Seamus Forde4131.65
Lars Fraßeck550.51
Elisa D. Mekler626926.96