Paper Info
Title
Measuring Third-party Tracker Power across Web and Mobile.
Abstract
Third-party networks collect vast amounts of data about users via websites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition regulators. Traditional measures of market share, based on revenue or sales, fail to represent the tracking capability of a tracker, especially if it spans both web and mobile. This article proposes a new approach to measure the concentration of tracking capability, based on the reach of a tracker on popular websites and apps. Our results reveal that tracker prominence and parent–subsidiary relationships have significant impact on accurately measuring concentration.
Year
DOI
Venue
2018
10.1145/3176246
ACM Trans. Internet Techn.
Keywords
Field
DocType
Privacy, antitrust, competition, economics, tracking
Revenue,Data science,Computer science,Knowledge management,Third party,Market share,Scrutiny
Journal
Volume
Issue
ISSN
18
4
1533-5399
Citations 
PageRank 
References 
3
0.38
17
Authors
4
Name
Order
Citations
PageRank
Reuben Binns16111.25
Jun Zhao286987.96
Max Van Kleek354258.95
Nigel Shadbolt44273321.53