Paper Info
Title
When Personalization Is Not An Option: An In-The-Wild Study On Persuasive News Recommendation
Abstract
Aiming at granting wide access to their contents, online information providers often choose not to have registered users, and therefore must give up personalization. In this paper, we focus on the case of non-personalized news recommender systems, and explore persuasive techniques that can, nonetheless, be used to enhance recommendation presentation, with the aim of capturing the user's interest on suggested items leveraging the way news is perceived. We present the results of two evaluations "in the wild", carried out in the context of a real online magazine and based on data from 16,134 and 20,933 user sessions, respectively, where we empirically assessed the effectiveness of persuasion strategies which exploit logical fallacies and other techniques. Logical fallacies are inferential schemes known since antiquity that, even if formally invalid, appear as plausible and are therefore psychologically persuasive. In particular, our evaluations allowed us to compare three persuasive scenarios based on the Argumentum Ad Populum fallacy, on a modified version of the Argumentum ad Populum fallacy (Group-Ad Populum), and on no fallacy (neutral condition), respectively. Moreover, we studied the effects of the Accent Fallacy (in its visual variant), and of positive vs. negative Framing.
Year
DOI
Venue
2019
10.3390/info10100300
INFORMATION
Keywords
Field
DocType
persuasive technologies, fallacies, framing, non-personalized recommender systems, evaluation in the wild
Framing (construction),Recommender system,Internet privacy,Persuasion,Fallacy,Computer science,Information providers,Argumentum ad populum,Exploit,Artificial intelligence,Machine learning,Personalization
Journal
Volume
Issue
Citations 
10
10
0
PageRank 
References 
Authors
0.34
0
5
Name
Order
Citations
PageRank
Cristina Gena148245.69
Pierluigi Grillo251.13
Antonio Lieto320029.65
Claudio Mattutino411.71
Fabiana Vernero512413.25