Name
Title | ||
|---|---|---|
Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement |
Abstract | ||
|---|---|---|
•Research highlights the link between social media analytics practice (SMAP), customer engagement (CE), and business performance (BP).•SMA does create new business opportunities by enhanced customer engagement as well as overall business performance.•SMA helps the retail organisation magnify its business presence, run a smart social media campaign, reduce customer services/support costs by using social media monitoring process.•Social media enables the building of an active community by administering an online conversation and taking customer responses and opinions on a particular product and its services. |
Year | DOI | Venue |
|---|---|---|
2020 | 10.1016/j.ijinfomgt.2020.102069 | International Journal of Information Management |
Keywords | Field | DocType |
Social media analytics,Customer engagement,Business performance,Indian retail and IT Industries | Customer relationship management,Social media analytics,Social media,Information technology,Customer engagement,Digital marketing,Respondent,Engineering,Analytics,Marketing | Journal |
Volume | ISSN | Citations |
52 | 0268-4012 | 0 |
PageRank | References | Authors |
0.34 | 0 | 5 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Poonam Garg | 1 | 0 | 0.34 |
| Bhumika Gupta | 2 | 0 | 0.34 |
| Sam Dzever | 3 | 0 | 0.34 |
| Uthayasankar Sivarajah | 4 | 67 | 11.43 |
| V. Kumar | 5 | 64 | 7.90 |