Paper Info
Title
Addressing The Review-Based Learning And Private Information Approaches To Foster Platform Continuance
Abstract
Multi-sided platforms (MSPs) play the role as tech-enabled intermediaries that provide social networking sites to serve heterogeneous customer needs via complementary offerings, fostering direct and indirect connections between customers and third parties. However, the phenomenon of switching behavior in the post-adoption would likely destruct the success of platform business that depends on repeated customers and their continuance. Such a "use-to-goal-attainment gap" reveals the information about distinct driving forces of platform continuance. From the rational perspective, we take uses and gratifications (U&G) as the theoretical vehicle to examine the private information of personal experiences. We consider review-based learning as the adaptive approach to informational cascades. From the empirical surveys of 309 TripAdvisor (Taiwan) users, we found that the review-based learning approach plays a dual-role as the competing and supplemental driver of private information to foster platform continuance. Theoretical and managerial implications of platform continuance and business are discussed accordingly.
Year
DOI
Venue
2021
10.1007/s10796-020-09985-4
INFORMATION SYSTEMS FRONTIERS
Keywords
DocType
Volume
Multi-sided platforms, Uses and gratifications, Private information approach, Informational cascades, Review-based learning, Platform continuance
Journal
23
Issue
ISSN
Citations 
3
1387-3326
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
Hung-Pin Shih101.01
Pei-Chen Sung200.34