Paper Info
Title
The Effects Of Design, Size, And Uniqueness Of Smartwatches: Perspectives From Current Versus Potential Users
Abstract
This study proposes design, uniqueness, and screen size as the key components of aesthetic appeal and investigates their role in influencing the use behaviour of current smartwatch users and purchase intentions of potential users. Hypotheses were tested using SmartPLS to analyze data collected from 377 current smartwatch users and 361 potential users. Design aesthetics was found to be the most important factor influencing the behavioural intentions of both user groups. Screen size and uniqueness had significant effects on current users? use behaviour and potential users? purchase intentions, respectively. Gender moderated the effect of design on the use behaviour of current smartwatch users, such that female users? behaviour was more likely to be influenced than male users. A subsequent analysis on the moderating effect of brand revealed that the design aesthetics of smartwatches mattered more for Apple than Samsung in terms of promoting use behaviour.
Year
DOI
Venue
2019
10.1080/0144929X.2019.1571111
BEHAVIOUR & INFORMATION TECHNOLOGY
Keywords
DocType
Volume
Wearable technology, smartwatch, actual usage, screen size, design
Journal
38
Issue
ISSN
Citations 
11
0144-929X
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
Milad Dehghani1223.04
Ki Joon Kim214114.12