Paper Info
Title
Effects Of Interactivity On Continuance Intention Of Government Microblogging Services: An Implication On Mobile Social Media
Abstract
Government microblogging services (GMS) have become increasingly popular among the public, yet retaining current users and facilitating their continuance intention remain a great challenge. This study examines how citizens' perceived interactivity of GMS, including control, playfulness, connectedness, and responsiveness, influences their satisfaction and trust, which in turn jointly affect their continuance intention. Drawing upon data from an online survey of 303 respondents who had used GMS, the structural equation modelling analysis results show that perceived control, playfulness, and connectedness positively influence citizens' satisfaction and trust, which further positively affect GMS continuance intention. Moreover, in terms of the path coefficient and the significance level, playfulness exerts the strongest effect on satisfaction, while control exerts the strongest impact on trust. Compared with satisfaction, trust is a more salient determinant of GMS continuance usage. We derive both theoretical and practical implications of the findings with a focus on mobile social media.
Year
DOI
Venue
2020
10.1504/IJMC.2020.108335
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
Keywords
DocType
Volume
government microblogging services, GMS, perceived interactivity, trust, satisfaction, continuance intention
Journal
18
Issue
ISSN
Citations 
4
1470-949X
0
PageRank 
References 
Authors
0.34
0
5
Name
Order
Citations
PageRank
Yixiao Li1193.14
Houcai Wang200.34
Xianwu Zeng300.34
Shuiqing Yang428115.03
June Wei500.34