Title
Deep Behavior Tracing with Multi-level Temporality Preserved Embedding
Abstract
Behavior tracing or predicting is a key component in various application scenarios like online user modeling and ubiquitous computing, which significantly benefits the system design (e.g., resource pre-caching) and improves the user experience (e.g., personalized recommendation). Traditional behavior tracing methods like Markovian and sequential models take recent behaviors as input and infer the next move by using the most real-time information. However, these existing methods rarely comprehensively model the low-level temporal irregularity in the recent behavior sequence, i.e., the unevenly distributed time intervals between consecutive behaviors, and the high-level periodicity in the long-term activity cycle, i.e., the periodic behavior patterns of each user. In this paper, we propose an intuitive and effective embedding method called Multi-level Aligned Temporal Embedding (MATE), which can tackle the temporal irregularity of recent behavior sequence and then align with the long-term periodicity in the activity cycle. Specifically, we combine time encoding and decoupled attention mechanism to build a temporal self-attentive sequential decoder to address the behavior-level temporal irregularity. To embed the activity cycle from the raw behavior sequence, we employ a novel temporal dense interpolation followed by a self-attentive sequential encoder. Then we first propose the periodic activity alignment to capture the long-term activity-level periodicity and construct the activity-behavior alignment to combine the activity-level with behavior-level representation to make the final prediction. We experimentally prove the effectiveness of the proposed model on a game player behavior sequence dataset and a real-world App usage trace dataset. Further, we deploy the proposed behavior tracing model into a game scene preloading service which can effectively reduce the waiting time of scene transfer by preloading the predicted game scene for each user.
Year
DOI
Venue
2020
10.1145/3340531.3412696
CIKM '20: The 29th ACM International Conference on Information and Knowledge Management Virtual Event Ireland October, 2020
DocType
ISBN
Citations 
Conference
978-1-4503-6859-9
0
PageRank 
References 
Authors
0.34
0
6
Name
Order
Citations
PageRank
Runze Wu1114.73
Hao Deng200.34
Jianrong Tao35111.96
Changjie Fan45721.37
Liu Qi51027106.48
Liang Chen6367.43