Title
Upvoting extremism: Collective identity formation and the extreme right on Reddit
Abstract
Since the advent of the Internet, right-wing extremists and those who subscribe to extreme right views have exploited online platforms to build a collective identity among the like-minded. Research in this area has largely focused on extremists' use of websites, forums, and mainstream social media sites, but overlooked in this research has been an exploration of the popular social news aggregation site Reddit. The current study explores the role of Reddit's unique voting algorithm in facilitating "othering" discourse and, by extension, collective identity formation among members of a notoriously hateful subreddit community, r/The_Donald. The results of the thematic analysis indicate that those who post extreme-right content on r/The_Donald use Reddit's voting algorithm as a tool to mobilize like-minded members by promoting extreme discourses against two prominent out-groups: Muslims and the Left. Overall, r/The_Donald's "sense of community" facilitates identity work among its members by creating an environment wherein extreme right views are continuously validated.
Year
DOI
Venue
2021
10.1177/1461444820958123
NEW MEDIA & SOCIETY
Keywords
DocType
Volume
Collective identity, Extreme right discourse, r, The_Donald, social movement theory, social news aggregators
Journal
23
Issue
ISSN
Citations 
12
1461-4448
0
PageRank 
References 
Authors
0.34
0
4
Name
Order
Citations
PageRank
Tiana Gaudette100.34
Ryan Scrivens200.34
Garth Davies361.57
Richard Frank4205.61