Title | ||
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Exploring Donor'S Intention In Charitable Crowdfunding: Intrinsic And Extrinsic Motivations |
Abstract | ||
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Purpose This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations. Design/methodology/approach Based on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses. Findings The results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations. Originality/value The findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice. |
Year | DOI | Venue |
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2021 | 10.1108/IMDS-11-2020-0631 | INDUSTRIAL MANAGEMENT & DATA SYSTEMS |
Keywords | DocType | Volume |
Extrinsic motivation, Intrinsic motivation, Self-determination theory, Stimulus-organism-response framework, Crowdfunding | Journal | 121 |
Issue | ISSN | Citations |
7 | 0263-5577 | 0 |
PageRank | References | Authors |
0.34 | 0 | 6 |
Name | Order | Citations | PageRank |
---|---|---|---|
Yuangao Chen | 1 | 0 | 0.34 |
Ruyi Dai | 2 | 0 | 0.34 |
Lu Wang | 3 | 2 | 4.42 |
Shuiqing Yang | 4 | 281 | 15.03 |
Yixiao Li | 5 | 0 | 0.34 |
June Wei | 6 | 0 | 0.34 |