Title
Exploring Donor'S Intention In Charitable Crowdfunding: Intrinsic And Extrinsic Motivations
Abstract
Purpose This study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations. Design/methodology/approach Based on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses. Findings The results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations. Originality/value The findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice.
Year
DOI
Venue
2021
10.1108/IMDS-11-2020-0631
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Keywords
DocType
Volume
Extrinsic motivation, Intrinsic motivation, Self-determination theory, Stimulus-organism-response framework, Crowdfunding
Journal
121
Issue
ISSN
Citations 
7
0263-5577
0
PageRank 
References 
Authors
0.34
0
6
Name
Order
Citations
PageRank
Yuangao Chen100.34
Ruyi Dai200.34
Lu Wang324.42
Shuiqing Yang428115.03
Yixiao Li500.34
June Wei600.34