Title
A Consumer Perspective on Privacy Risk Awareness of Connected Car Data Use
Abstract
New cars are increasingly "connected" by default. Since not having a car is not an option for many people, understanding the privacy implications of driving connected cars and using their data-based services is an even more pressing issue than for expendable consumer products. While risk-based approaches to privacy are well established in law, they have only begun to gain traction in HCI. These approaches are understood not only to increase acceptance but also to help consumers make choices that meet their needs. To the best of our knowledge, perceived risks in the context of connected cars have not been studied before. To address this gap, our study reports on the analysis of a survey with 18 open-ended questions distributed to 1,000 households in a medium-sized German city. Our findings provide qualitative insights into existing attitudes and use cases of connected car features and, most importantly, a list of perceived risks themselves. Taking the perspective of consumers, we argue that these can help inform consumers about data use in connected cars in a user-friendly way. Finally, we show how these risks fit into and extend existing risk taxonomies from other contexts with a stronger social perspective on risks of data use.
Year
DOI
Venue
2021
10.1145/3473856.3473891
MENSCH AND COMPUTER 2021 (MUC 21)
Keywords
DocType
Citations 
Usable Privacy, Connected Car, Privacy Awareness, Risk Perception
Conference
0
PageRank 
References 
Authors
0.34
0
4
Name
Order
Citations
PageRank
Timo Jakobi1348.27
Fatemeh Alizadeh200.34
Martin Marburger300.34
Gunnar Stevens443350.81