Title
Optimal financing strategies with 3PL customized service in a capital-constrained supply chain
Abstract
Consumers are becoming more customized-conscious and customized service becomes particularly important. We suppose that 3PL firm and the newsvendor-like retailer are risk-neutral profit maximizers, and the retailer is capital-constrained, needing short-term financing. Considering customized service, we mainly discuss two financing sources: bank financing and 3PL financing, where the customized service level is determined by the retailer or 3PL firm. The results show that the optimal financing strategy depends on the ratio of revenue-sharing. When the ratio is within a certain range, 3PL financing is the optimal strategy, achieving a win-win outcome. This paper also discusses a case where the retailer has risk aversion behavior. We reach an interesting conclusion. When the retailer has extremely risk-averse attitude, bank financing might be the optimal financing strategy. When the retailer is relatively optimistic, 3PL financing is a wise choice. These conclusions give us some meaningful management inspirations in light of customized service.
Year
DOI
Venue
2021
10.1016/j.elerap.2021.101090
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
Keywords
DocType
Volume
3PL financing, Customized service, Revenue-sharing contract, Risk aversion
Journal
50
ISSN
Citations 
PageRank 
1567-4223
0
0.34
References 
Authors
0
4
Name
Order
Citations
PageRank
Xiu-jing Dang100.34
Gongbing Bi200.34
Chuanying Liu300.68
Yang Xu400.34