Paper Info
Title
Towards Cross Site Personalisation
Abstract
Personalisation on the web is mostly confined to websites of online content providers. The main drawback of this approach is the missing consideration of the users previous cross-site browsing experience resulting in an often fragmented browsing experience. This paper introduces a service driven architecture for user-centric personalisation in online cross-site tasks. The goal of the architecture is twofold: (1) to provide non-intrusive personalised recommendations to the user by not interfering in their browsing freedom and (2) to introduce cross-site personalisation in a non-invasive manner, thus not interfering with the design and functionality of the overall website. We introduce the proposed architecture and its applicability across separately hosted open-source Web-based Content Management Systems (WCMS). We also discuss encouraging results of an initial task-based experiment concentrating on the user's perception of non-intrusive personalisation within and across different websites.
Year
DOI
Venue
2013
10.1109/WI-IAT.2013.76
Web Intelligence
Keywords
Field
DocType
users previous cross-site,cross-site personalisation,non-intrusive personalisation,fragmented browsing experience,online content provider,browsing freedom,proposed architecture,online cross-site task,non-intrusive personalised recommendation,towards cross site personalisation,user-centric personalisation,recommender systems,service oriented architecture
Recommender system,Drawback,World Wide Web,Architecture,Adaptive hypermedia,Engineering,Multimedia,Content management system,Perception,Service-oriented architecture,Personalization
Conference
Citations 
PageRank 
References 
4
0.43
9
Authors
3
Name
Order
Citations
PageRank
Kevin Koidl1132.46
Owen Conlan244763.88
Vincent Wade310614.94