Name
Title | ||
|---|---|---|
Is this brand ephemeral? A multivariate tree-based decision analysis of new product sustainability |
Abstract | ||
|---|---|---|
Decision tree methodology has become an increasingly important tool set in the field of decision science. We develop a multivariate, tree-based decision system for a new application: the determination of whether a newly launched consumer product should be allowed to continue in a highly competitive market. The system is designed to overcome a shortcoming-the inability to capture multivariate interactions-of traditional decision methods. We apply the proposed method to an instant noodle sales data set that contains 38 million transactions, and compare results across several methods. |
Year | DOI | Venue |
|---|---|---|
2007 | 10.1016/j.dss.2007.03.014 | Decision Support Systems |
Keywords | Field | DocType |
new application,new products,million transaction,multivariate decision system,new product sustainability,decision science,competitive market,consumer product,brand ephemeral,decision tree methodology,multivariate interactions-of traditional decision,multivariate tree-based decision analysis,instant noodle,tree-based decision system,ebonsai,instant noodle sales data,sequential pattern analysis,important tool,decision analysis,decision tree | Decision analysis,Decision tree,Computer science,Multivariate statistics,Operations research,Business decision mapping,Decision theory,Multivariate analysis,New product development,Incremental decision tree | Journal |
Volume | Issue | ISSN |
44 | 1 | Decision Support Systems |
Citations | PageRank | References |
13 | 1.92 | 6 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Katsutoshi Yada | 1 | 131 | 33.27 |
| Edward Ip | 2 | 13 | 2.26 |
| naoki katoh | 3 | 1101 | 187.43 |