Paper Info
Title
Exploring the dual outcomes of mobile social networking service enjoyment: The roles of social self-efficacy and habit.
Abstract
Enjoyment experience has been generally regarded as a positive element which can drive various aspects of system usage. Little research has examined its potential adverse outcomes, especially in an emerging mobile services context. This study investigates the dual effects of enjoyment on mobile social networking service (Mobile SNS) usage behaviors by focusing on not only its positive outcomes but also its potential adverse consequences. In addition, this study explores the impacts of social self-efficacy and habit on these dual causal processes. A research model is developed and empirically tested using data collected from 398 mobile SNS users in China. The structural equation modeling analysis results indicate that enjoyment significantly affects both mobile SNS high engagement and mobile SNS addiction behaviors. Mobile SNS habit mediates the associations between mobile SNS enjoyment and mobile SNS addiction behaviors. Social self-efficacy directly affects mobile SNS users' enjoyment experience, and it also has important indirect impacts on the dual processes by effectively enhancing mobile SNS users' high engagement and alleviating their addiction behaviors. The theoretical and practical implications of our findings are also discussed.
Year
DOI
Venue
2016
10.1016/j.chb.2016.07.010
Computers in Human Behavior
Keywords
DocType
Volume
Mobile social networking service,Social self-efficacy,Enjoyment,Technology addiction,High engagement,Habit
Journal
64
ISSN
Citations 
PageRank 
0747-5632
7
0.43
References 
Authors
35
3
Name
Order
Citations
PageRank
Shuiqing Yang128115.03
Bin Wang254619.94
Yaobin Lu3103634.08