Name
Title | ||
|---|---|---|
Right Message at Right Place: Investigating the Effectiveness of Location-based Mobile Advertising on Consumers' Redemption Responses. |
Year | Venue | Keywords |
|---|---|---|
2014 | ICIS | personalization,consumer behavior |
Field | DocType | Citations |
Search advertising,Contextual advertising,Advertising research,Native advertising,Advertising,Consumer behaviour,Computer science,Online advertising,Location-based advertising,Mobile device,Marketing | Conference | 0 |
PageRank | References | Authors |
0.34 | 1 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Xin Wei Wang | 1 | 37 | 6.95 |
| Dezhi Wu | 2 | 99 | 16.89 |
| Hock-hai Teo | 3 | 1299 | 86.90 |